Mellanox intros 100G Open Ethernet switch in India

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Mellanox Technologies, a leader for data center Ethernet interconnect solutions, has presented the 10/25/40/50 and 100GbE solutions in the Indian market. Mellanox introduced ‘SPECTRUM’, the Open Ethernet switch, with a switching capacity of 6.4 Tbits that can transfer 4.77 billion packets per second.

mellanoxThe company also revealed to the Indian audience its ConnectX-4 Lx Ethernet adapter and the LinkX family of Ethernet cables and transceivers.

Present in 30 countries, with 2,800+ employees, it has come out with this particular switch and also wants to approach customers beyond the enterprise.

‘SPECTRUM’ switch based on the 100GbE Ethernet switch ASIC of Mellanox, is recognized as the world’s leading Ethernet switch. It provides a flexible choice of ports at 10, 25, 40, 50 and 100Gb/s, and ensures zero packet loss. This will help users to fully utilize their network resources and maximize the efficiency of the applications in their data center.

Compatible with a range of network OSs, this switch provides customers with the freedom to choose the preferred network operating system. Spectrum is the most efficient solution for cloud-based applications, web 2.0, storage, database and machine learning.

Eyal Waldman, president and CEO, Mellanox, said: “In today’s world, the speed of access to information resources is the competitive advantage. Mellanox’ SPECTRUM based Ethernet switch enables datacentres to deliver the highest performance and lowest TCO. Implementing Mellanox’ solutions in data centers, we help create a solid foundation for improving the competitiveness of businesses in the fast-paced modern world of digital services.”

It is a clear move toward making data centers of today even more efficient. The switch has a low latency of <30ns. Mellanox boasts of partners such as Oracle, EMC, IBM, Dell, NetApp, etc. There is a constant engagement with high-performance computing (HPC). There is also a desire to show value for ecommerce, and financial technology.

Mellanox also provides security infrastructure for data centers. Waldman added that Mellanox is building the future infrastructure for compute and storage. Also, it is partnering with Nvidia for artificial intelligence.

As of now, Mellanox has about 1,000 installations in India. “We are located inside data centers,” added Waldman. Municipalities can also build clouds within their facilities, so they can have a much more secure environment.

The products unveiled by Mellanox, are expected to trigger adoption of high speed networking in the Indian data center industry. Spectrum based Ethernet switches, will ensure maximum performance, efficiency and throughput with lowest latency and the lowest power consumption; thereby reducing costs significantly. This will maximize RoI and ensure highest application performance, in datacenters powering the telecom, manufacturing and the cloud services market in India.

Over the course of the coming months, Mellanox will be looking to open an India design and development center for sales, marketing and support. This would also support the Indian customers.

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Rohm intros BLDC motor solutions for India!

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rohmRohm Semiconductors has introduced the brushless (BL) DC motors for the Indian market.

At a gathering in Bangalore, Rohm detailed the line-up for energy efficient ceiling fans and room AC outdoor unit fans. Designed specifically in India, for India, the  use of BLDC motors can reduce power consumption of home appliances and industrial equipment by up to 50 percent.

Nakamura Daisuke, MD, Rohm Semiconductors (India), said that quality has always been the company’s top priority. Sixty percent of Rohm’s revenue come from Asia. Rohm started its India design center in 2014. The design center does 100 percent inhouse production – from IC chip design and layout to photomasking.

Britto Edward Victor, head, India Design Center, Rohm Semiconductors (India), added that India was currently the largest market for ceiling fans as well as air coolers. India has been estimated to produce 73 million ceiling fans per year by 2020. It currently produces 40 million ceiling fans at 10 percent growth year-on-year.

Using BLDC motors, instead of AC induction motors, could lead to a saving of 35W and ~50 percent in savings. Rohm has a smart integrated power module (IPM) for BLDC motors. Rohm also made the smallest package in the industry. The BLDC motors are designed for the Indian market and helps reduce the time to market.

Rohm has been providing analog, power, sensor, and mobile solutions. Rohm has been focusing on automotive, power and motor, as well as smartphones. Daisuke added that power emerged as a key area. Rohm started off with power and motors. Rohm also offers mobile solutions, called RASMID.

 

I’m now on EEWeb! ;)

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Friends, EEWeb.com has just published my interview. Wow!!

Pradeep
That’s me! 🙂

It has been a long and splendid journey. I wish that my parents — Bina and Pramode Ranjan Chakraborty — were still alive! This is dedicated to both of you.

Special mention needs to be made of my wife, Shima Chakraborty, who has been my constant companion and source of strength, since my mother passed away.

What memories I have! Nani Narayanan of Motorola lent me his mobile phone so I could make my first call to my wife, Shima, in 1995, at a trade show. Of course, I was well into Apple, Telstra, Cisco, and some other global companies at the time.

Association of Radio Industries and Businesses (ARIB) was there, from Japan, to promote the use of PHS (personal handyphone system) in India in 1995. The Israel delegation was there in India, again in 1995, to sell security products. Anil Prakash and his PTC India chapter, visit to AT&T and Advantech with Pravin Rikhy.

I first heard of TSMC and other semiconductor majors in 1996, when I arrived in Hong Kong. I became friends with Intel, Texas Instruments, STMicroelectronics, and later, Mentor Graphics, Cadence and Synopsys. In Oct. 2006, at Global Sources, I selected the New Products Gallery at the China Sourcing Fair. My visit to Ericsson’s fab in Kista, Sweden, in 2000, Infineon’s fab in Dresden, Germany, 2002, Intel’s in 2008, Samsung in 2014! I happened to break the news of TD-SCDMA in 2000, and later, visited Siemens in 2002 to have a first look at the handset. Well, there are so many memories to share. I can go on! 🙂

I have to thank all of my classmates and members of my BHS cricket team, my guru, Keshtoda (Shankar Ghosh), Dabbu (Pushpendra), Raju (Rajkumar), Lippi (Rajiv) and recently, Kitty, Len, Raj, Geri, Geetanjali, Usha, Varsha, Sanjana, and so many others. At Global Sources, I have Claudius Chan, Daniel Tam, and so many others to thank.

A special thanks to Rob Gunayan and everyone at EEWeb!

NXP offers secure ADAS for automotive electronics

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NXP Semiconductors has been a major player in the automotive electronics industry. How has the automotive electronics market in India has evolved over the last few years?

Sanjay-NXP.jpgSanjay Gupta, senior director, NXP Semiconductors, said: The Indian automotive industry transforming at a significant pace, so much so that it has emerged as the seventh largest in the world. The automotive electronics industry is set to rise to Rs.13.04 lakh crore ($240 billion) by 2020. The growing consumer demand for performance, safety and infotainment systems in the vehicles has given rise to the inflated demands.

“Today, if we look at any modern car it contain up to 100 control units (ECUs), managing everything from infotainment to mission-critical systems. Innovation especially in this segment is growing and will also be instrumental in decreasing road safety concerns. One trend which is quite dominant is product innovation, which is evolving constantly.

“Today, manufacturers use innovations like smart objects, autonomous production, and access to the cloud to support customization on a large scale and manufacture products in close to real-time. This is further accelerated by the use of NFC, IoT and will increase automation dramatically. This paves way for complex electronic systems and providing cost competitive electronic solutions is a challenge and an opportunity for Indian automotive companies.

Future of automotive electronics in India
Let us examine the future of automotive electronics industry in India.

He added that there is a lot of potential for the automotive electronics segment in India especially with the advent of concepts like IoT and Smart Cities. Consumer demand for safety, connectivity, and infotainment in the vehicle are keeping auto electronics industry on their toes.

There has been a major thrust in the safety and infotainment/interior electronics space, with safety being mandated by governments and ratified by a consortium of automotive OEMs in recent times.

Consumer demand has also fueled developments in the lighting, emergency systems, and display space in the automotive interior and exterior electronics spaces. According to ReportsnReports, global auto electronics market is to grow at a CAGR of 14.42 percent during the period 2016-2020.

The technologies that are gradually pushing vehicular electronics toward navigating and communicating with each other have already been adopted from the aviation industry. Connected vehicular technologies are significant and considered the middle ground between purely mechanical components and pure electronics.

The auto industry is ever evolving and thrives upon new technological developments for growth as newer built in features in the car are grabbing eyeballs of potential buyers. For instance, we have seen a gradual phase out of mechanical and hydraulic systems from vehicles and entry of electronic or hybrid substitutes in passenger cars and commercial vehicles segment.

Consumers are moving toward technological developments which will make their life easy and hassle free. In the age of digital connectivity, the technology inside car plays an important role. Concepts like smart cities and IoT are turning into reality, and that is the reason behind digital technology acting as a growth driver for the overall auto industry.
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Optimal+ serving needs of electronics manufacturing

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Optimal+ is a leader in big data solutions for manufacturing operations in the semiconductor and electronics industries. It launched its first electronics product, 6.5, recently. Let us look at how Optimal+’s Release 6.5 extends the company’s Global Ops solution to serve the needs of electronics manufacturing operations.

Optimal+The Global Ops for Electronics provides the same capabilities for companies manufacturing electronic systems (including PCBs and modules) that the company has provided to companies manufacturing semiconductor devices.

In both cases, Optimal+ provides a complete data infrastructure to collect manufacturing test data from the source (instead of waiting for it to be provided by the contract manufacturer), transfer that data safely and securely to the OEM where our 24/7 automated rules engine analyzes the data to identify opportunities to improve yield, efficiency and quality of their products.

Helping smart manufacturing
Let’s see how can Optimal+ help smart electronics manufacturing?

According to most experts, the biggest challenge in doing big data analytics is just gathering the data and preparing it for analysis. Optimal+ automates the data collection process and the initial analysis, freeing up the data analysts at OEMs to spend their time address problems instead of massaging data and then looking for the “needle in a haystack” problem in their manufacturing operations.

Speeding up the “time to data” process and automating the analysis process is a huge improvement in the allocation of manpower in manufacturing operations.

By leveraging the knowledge and experience of product, yield and quality engineers and embedding that knowledge and experience into a rules-based engine, those engineers are now free to address the problem that are identified, instead of having to also clean and verify data, look for problems in terabytes of data, and then finally addressing the problems they find, typically days or weeks after they have occurred.

Now, they can address problems within minutes of their detection, driving significant ROI due to faster resolution of manufacturing issues.

Electronics OEMs can also be better at collecting, analyzing and acting on manufacturing and in-use data across their global supply chains.

Supporting end-to-end data collection
How will Optimal+ solve the problems associated with end-to-end data collection, data governance, etc.?

Optimal+ has proven in the semiconductor market segment that it has a data architecture that provides a fully automated data collection and governance infrastructure. It currently process over 35 billion devices every year for the world’s largest semiconductor companies. And, it is now doing the same thing for electronics companies.

By collecting the data from the source, automatically, it already removes the issue of data completeness that exists for most OEMs. By integrating with MES systems, it is also able to verify the completeness of the data, prior to the start of the analysis to ensure that only clean, verified data is analyzed, resulting in better analytic results and subsequent RoI.

Predicting electricity consumption with analytics tools

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The Weather Company, an IBM Business, talks about the analytics tools they use to help energy companies predict electricity consumption and traders understand expected changes in the weather. They also talk about how load forecasting is rapidly becoming all about handling Big Data, and how it’s going way beyond the spreadsheet systems of yesterday.

I caught up with Ed Cuoco, director, Data Science and Analytics at The Weather Company.

WeatherFirst, what’s the current status of advanced new data analytics tools and data scientists to improve forecasts for electricity consumption?

Cuoco said: “The sophistication and refinement in demand forecasting has increased by leaps and bounds over the last 5 years. The near-real time forward demand curve has become omnipresent within the demand, generation and merchant worlds. Today, the value of forward analytics lies in improving marginal accuracy and timeliness as well as including more diverse and volatile data sources (weather, renewable generation, etc) and applying the insight into more complex business problems where increased speed, accuracy and precision become ever more important.

“Indeed, forecasts have moved beyond capital planning, pricing auctions and energy to become critical across the energy infrastructure, from portfolio management and risk mitigation through demand management and even near-real time operational efficiency.”

So, why is there so much interest in data scientists?

He added that load data and related data sets are seen as core business assets; extracting the value of this data has become a critical task across energy-related businesses. This increased use also increases the criticality of contextual data quality (i.e., is load data that was good enough for thinking about yearly capital spend also good enough for near-real time trading?).

The role of the data scientist lies in the nexus of these two tasks; unlocking more value from diverse data sets (load data, customer data, operational data) while also helping utilities, ISOs, traders and other stake holders understand and overcome limitations in the data themselves to continue to drive more refined understanding and action.

Analytics tools
Next, we need to know what sort of analytics tools does The Weather Company work on/with, and what can those do?

Cuoco said: “We use most of the common analytical tools in the market, but what differentiates us is our underlying data platform and its ability to handle huge amounts of weather and load data. Every day The Weather Company maps 62 vertical miles of the atmosphere, all around the globe, to deliver 35+ billion forecasts along with 100+ terabytes of data.

“Four years ago, The Weather Company went through a transformation to a new cloud-based, cloud-agnostic, data-driven infrastructure. That “SUN” platform is an efficient Data as a Service (DaaS) platform that reliably handles these incredible workloads, leveraging 249 different open source tools with proprietary capabilities.

“Most of the platform was written in Scala, and a few of the technologies it leverages include Cassandra, Spark, Riak, and Redis. This platform allows us to turn Big Data into better decision making and provide demand forecasts to energy traders and utilities.

Finally, how is load forecasting now becoming all about handling Big Data?

The robustness, availability and quality of data sets varies tremendously from firm to firm and geography to geography, so there’s a lack of standardization and maturity. In some cases, load data is flowing in near real time at the meter level, in others, only at the grid level, and some in between.

With the implication that all the analytics are the same in principal, the real value to the industry is unlocking the value in the data sets as they exist now, not simply saying “when everything is robust, pristine and perfect, then you’ll see the value.”

What questions can be answered and how confident can one be in that answer is the crux of the big data question in this space. At the same time, load forecasting plays a central role across the energy and utility space, helping drive everything — from real-time demand response to optimizing the use of existing grid infrastructure and preventing catastrophic failures.

These predictions look minutes ahead for traders and days ahead for an ISO or utility, and the business needs to switch seamlessly between geographic and temporal filters. As the questions become more complex, interval meter data is critical but insufficient. Complex weather data, sensor data and customer behavior data all play a role in truly forecasting load and then applying that forecast to finance, operations and customer service.

And, how is it going beyond the spreadsheet systems of yesterday?

Cuoco concluded: “As analytics begin driving ongoing operations as well as strategic planning, the need to handle volume, speed and complexity dwarfs what even the most complex set of spreadsheets can accomplish while also pushing the limits on the underlying products used to create them.

“Further, when this increased business relevance is combined with the more robust, complex, and diverse data, the constant need to revisit and update even the best models becomes critical; analysis is no longer sufficient and, even now, we’re seeing the combination of advanced statistics and machine learning evolve.

“Soon, companies will need solutions that truly learn, interact and reason. Spreadsheets can’t keep up with the load or the complexity and, when pushed to their limits, increase the chances of critical failures in key analytical processes.”

Now, I’ve been nominated for an award in India! ;)

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Friends, now, I’ve been nominated for an award in India! 😉

I have been nominated for the prestigious Indywood Media Excellence Awards, being organized at Ramoji Film City, Hyderabad, on Sept 24th 2016.This event is being organized by Indywood and the Government of Telangana State.

IndyWoodThe organizers expect the participation of the chairman/CEO/president/directors of more than 100 most reputed establishments to attend this mega event, along with several Forbes listed billionaires and film personalities.

Wow!! All I can say is a deeply, heart-felt thanks! 🙂

I didn’t even know that a simple guy like me would even get nominated for such an award!! Besides, who would read blogs on semiconductors and electronics in India? About a 1,000 people at best? Or maybe, 2,000-3,000? Surely, I myself do not expect that many people to read my stuff in the first place! 🙂

What I’d like to say is that most of my better work had been overseas, especially with Global Sources. I covered computer products, electronic compoments, electronics and telecom for the various verticals. Along the way, I also developed some knowledge about the various products. I want to personally thank Spenser Au, my first publisher and now CEO, Alfred Cheng, Claudius Chan, John Ng, Daniel Tam, Rajendar Gopinath, along with many others.

Pradeep’s Point was started in 2007 on my return from Hong Kong. As many of you would know, this site changed my life. Also, I picked up seven awards, along with seven other awards for the other technology related sites — four for electronic components, and one each for electronics, semiconductors and telecom.

Now, EEWeb.com wants to feature me!
Today, I received an email from Rob Gunayan, from EEWeb.com, who also congratulated me on the nomination and requested to feature me on EEWeb.electrical-engineering

For those unaware, EEWeb.com is a premium electrical/electronics online community, owned by Aspen Labs. The head office is located in Boise Idaho, USA. EEWeb said, “We feature Electrical/Electronics Engineers whom we find interesting, and we thought could be an inspiration to others.”

A double WOW! 🙂

Many thanks to the Indywood Media Excellence Awards committee, and also to the EEWeb.com team. You have certainly made it my day! 🙂