Kochi-based V-Guard Industries Ltd in Kerala state, is India’s leading consumer electrical and electronics major. It has evolved into a renowned consumer brand with market-leading products in select segments.
Mithun K. Chittilappilly, Managing Director of V-Guard Industries foresaw the need for market expansion beyond South of India, and consistently increased the footprint in other parts of the country. In 2012, the company established presence in Guwahati, and introduced new products, like solar inverters, switch gears and mixer grinders. His vision is to elevate V-Guard to the next level through long-term growth plans.
Chittilappilly said: “I joined the business in 2006. We have since grown. We had almost 50 percent revenue coming from voltage stabilisers. The revenue for voltage stabilizers has come down from 50 percent to 18 percent. Now, we are present pan India. We are also looking to diversify.
“We have entered inverters and batteries, kitchen appliances, and switchgears. We have since become strong players in these segments, especially, water heaters. Today, the new categories are contributing 10-15 percent to the overall revenue. The wires and cables business is doing Rs 60 crore EBIDTA year-on-year. There was also a good boom in the construction industry from 2006-12. For water heaters, we have been doing business worth Rs. 8 crores.”
How did this come about? He added: “We changed the structure to several categories of business. Today, we have 2,000+ people on roll. We are fairly comfortable. We have two to three channels, such as electrical, battery, etc.
“We have DSIR-approved labs in Kochi. In Gurgaon, we have development teams for switchgear. We also have a separate team on industrial designs. We also have a team working on smart products, such as IoT.”
Elaborating, he added: “We are working on products that communicate with consumers. We have products that are connected, controlled and M2M capable. We are bringing capabilities like machine learning as well. We are also in the battery segment. The battery will be an expensive part of an electric car in the future.
“We are also building in auto diagnostics into devices. For instance, the next-gen water heater can communicate to the other water heater as well. In rural areas, farmers need to know when a pump should be switched on/off. We have automated that. We also need to ensure that the products are protected from natural disasters.”
Isn’t there competition from the MNCs? He noted that MNCs don’t bother much about Indian-based products. “Our retail is distributed. We have a great talent pool in India and we develop products. We are in the consumer electrical business and continue to do that well.”
“We have looked at automation, and find that robots prices are declining. We have distribution boards, where intelligent management is built in. We are looking at smart products that can make some difference to consumers. We are thinking of getting into modular switches, and smart home solutions. In kitchen appliances, if you have a mixer grinder, it can control speed.
“We are also working on a digital strategy for the company that includes looking at the predictive maintenance in plants, where AI comes in. AI may help reduce headcounts. We have to wait and see what happens.”
This is extremely funny! An acquaintance recently called to check whether I would be interested in having a movie made on my life! Before he could finish, I replied, NO!
Some thoughts! First, why make a movie on me, a nobody? Two, I haven’t even achieved anything great like any sportsperson! Three, who will even watch the movie? Four, who will act my role??
The acquaintance said that I had won nine global awards for my blog, and that is a very great achievement! Hmmm, I have won eight global awards and one Indian award, that too from the film industry, of all people! 😉
In fact, I have won 21 awards so far, four at Global Sources, Hong Kong, and 17 for my blogs, including nine for Pradeep’s Point! However, I personally don’t think these would lead to any movie!
Come to think about it! So far, NO ONE in India has recognized my work, which is fine, given the lack of semiconductor- and electronics-related work and writings from India.
The one award that I did receive in India, was from the Indian film industry. I even recall asking my family: is everything all right with the Indian film industry? Why are they giving me this award??
Given the general lack of awareness, and well, the lack of overall support for me, at least, I can only think of three people who have supported me right through — Jo Kuo from Taiwan, and Usha Prasad and Aanchal Ghatak from India, besides my immediate family.
I don’t even want to mention the lack of ANY support from my relatives. Not their fault, as semiconductors is tough for anyone to understand, right?
I would like to thank the entire Asian Sources Media, now, Global Sources, Hong Kong, and all the folks there for helping me understand the intricacies of telecom, electronics, and semiconductors, and of course, the Global Sources’ tutelage. My thanks to the global electronics and semiconductor industries as well, without whom this would not have happened.
There is an interesting remark on my Facebook from a friend. It says: “Semicon needs to be in the mainstream. Such a miniscule component, but, at the heart of technology. Without semiconductors, we wouldn’t have this easy life.”
Very correct! Hope everyone appreciates this hard fact!
So, what will I do with any movie on my life? 🙂 Enjoy, everyone! This is ridiculous! 😉
Dear friends, how have you all been? It feels really good to be back! It has been nearly tw0 years that I have been away. You may want to know what I have been doing so far?
Well, first, I was Head of Content at CIOL, and later, went off to Singapore for a stint at Control Engineering Asia. However, early this year, I experienced a massive heart attack, that put me off for some time!
Thanks to all of your best wishes, I am once again, back!
I will continue to write about my favorite topic – semiconductors and electronics. As well as topics around active/passive components, automation technologies, automotive, ICs, IoE/IoT, LEDs, MCUs, MPUs, photonics, PV/thin film solar, robotics, security, telecom, etc.
Hope you all like and enjoy. 🙂