Artificial Machines

Artificial Machines enables smart product innovation with strategic partnerships with Mentor Graphics and Qualcomm

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There are a lot of things in electronics manufacturing happening across, in China, Japan, Korea and Taiwan. When that activity in electronics manufacturing happens in India, it is a matter of great pride for the country. The company bringing pride to India is the Pune-based Artificial Machines.

Artificial Machines was founded in April 2008. Headquartered in Pune, India, it has sales office on Wall Street, New York, USA. It is focusing on IoT, smart machine design, and artificial intelligence (AI).

Haze
Manish Buttan, CEO, Artificial Machines, said: “We are one of the oldest IoT companies. We work with automotive and electronics companies. The HAZE platform was developed in 2015. We are focused on converting traders to makers. We are designing over 20 product lines in consumer electronics.

“We are currently building the TV platform for Videocon and the Videocon Aryabot 2 AC, which is in progress right now. For Eureka Forbes, we have done a few water purifiers. We are also working on a few products for Tata Housing including a door phone, smart lock, smart camera, fire safety, and several products for Godrej & Boyce.

“We are a design house, and designers at the PCB level. We make everything in India. The idea is to develop the IP. We can connect anything built on the HAZE platform. For example, a video doorphone has built-in VoIP. We are lowering the automation costs as well.”

What is HAZE?
Artificial Machines has developed the HAZE platform. The HAZE platform is not just an IoT platform. It is a smart product innovation platform.

“We will develop artificial intelligence for cars by 2018. We will also build the entire electronics for the cars,” Buttan added.

Artificial Machines has partnered some of the largest OEMs in India that have licensed the HAZE platform to develop a range of products in India. Buttan said: “As of today, we have five licensees – Eureka Forbes, Godrej & Boyce. Tata Housing, Usha International, and Videocon. Their products will soon show the ‘Powered by HAZE’ Logo.

“All HAZE Platform Intellectual Property belongs to Artificial Machines. Our customers are promoting the platform by adding our logo to their products. The HAZE License requires that the primary components be purchased through us. The HAZE IP is free to license for customers and we charge a subsidized customization fee for modify HAZE for their requirements. We are heading into a $20-$50 million turnover over the next five years.

“PCBs are being made in India. Also, in China. With Usha, we are doing smart fans, air coolers and lighting brands. With Godrej & Boyce we are doing refrigerators, ACs, smart washing machines, etc.

Over the years, Artificial Machines has participated in developing products such as the Mahindra XUV BlueSense App, Savant home automation System, Vidyo conference platform, Lifeshield home security system, Brookstone grill monitoring app / baby monitor app, and the Videocon Aryabot AC, which are in the market.

Products to be launched include a few water purifiers, smart refrigerator, and next-gen air conditioners. Products that will be completing this year include air coolers, smart lighting, Android TVs, Android refrigerators, video door phones, smart locks, smart cameras, fire safety equipment, and washing machines.

Roles of Mentor Graphics and Qualcomm
What role does Mentor Graphics play in all of this? Mentor Graphics came into the picture, and gave Artificial Machines their tools. Mentor PCB development and validation process involves over 75 processes of reliability. Mentor Graphics has strategically partnered with Artificial Machines and invested EDA tools worth $15 million.

This makes Artificial Machines have the world’s best design tools in PCB design, embedded, automotive, chip design, and manufacturing validation.

Buttan said: “We have a strategic partnership with Mentor Graphics. All of the tools are available to traders. We also have an agreement with Qualcomm. Each OEM can innovate their ideas.”

Qualcomm has been very supportive with the Snapdragon chip licensing to Artificial Machines. Microchip is a premium partner for low-and mid-segment processors. All of these give Artificial Machines some of the widest range of processors and platforms to work with – Bare Metal, Linux and Android. This makes it easy for customers to build Android hardware with HAZE licensing.

Artificial Machines also works closely with several large global manufacturers. Having in-house Valor manufacturing validation tools allows it to provide pre-validated hardware for manufacturing.

Thanks to Mentor Graphics for introducing me to this company.

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