Gionee has launched its first flagship mobile phone of the year, the A1, in India.
The new model offers longer battery life, 4010 mAh battery, with ultrafast charging capability, and enhanced picture quality to capture great selfies. It has a stunning 16MP front camera, which offers clearer and more beautiful selfies. The A1 is loaded with a faster and safer fingerprint unlock, and Android 7.0 Nougat with Amigo 4.0, amongst a host other innovative features.
Gionee also unveiled #Selfiestan, a world of selfies that celebrates inclusiveness of varied expressions of today’s Hindustani. The unique campaign, #Selfiestan, is targeted at the growing breed of selfie enthusiasts in India. Selfies have undergone a socio cultural shift in the country to be the most powerful tool of inclusive expression.
Arvind R Vohra, country CEO and MD, Gionee India, said: “Today’s generation views the world from their front camera. They live for creating and celebrating experiences out of moments. At Gionee, we want to celebrate this inclusiveness by dissolving boundaries and creating a world of equals where every moment is worth capturing. Through #Selfiestan, Gionee plans to give India a sense of ownership and belonging by creating a world of Hindustan ki selfies. With the new A1, we take our first step towards building #Selfiestan.”