MasterCard, CAIT launch digital payments program in India

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The Confederation of All India Traders (CAIT) and MasterCard have announced a 90-day ‘Digital Apnao Vyapar Bhadao’ campaign to accelerate the adoption of digital payments among traders in India.

masterIn this campaign, CAIT and MasterCard will organize 500 camps across 50 cities in India over the next 90 days. It aims to on-board 5 lakh merchants and traders by bringing together financial institutions and other payments facilitators under one roof.

The camps will follow a three-step process of completing KYC documents, opening merchant accounts and helping them adopt the right digital payments solutions for their businesses.

Ravi Aurora, senior VP, Global Policy Affairs and Community Relations, MasterCard, said that the stress is on trade, As of now, around 10,000+ merchants have been asking for PoS devices daily. There is a need for more incentives across SMEs and consumers, so that they do not go back to cash-based commerce.

This step is in line with the Indian government’s multiple objectives of combating tax evasion, drive electronification, and prevent circulation of counterfeit currency. As of now, India has 1.5 million PoS locations and 0.2 million ATM locations. MasterCard is committed to a ‘less-cash society.’

Praveen Khandelwal, secretary general, CAIT, said that digital payments are very important for traders. It is also a pre-condition to embrace GST. He added that the first camp will be held today, Feb. 7, in Nagpur, followed by other cities, including, the metros.

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