NXP offers secure ADAS for automotive electronics

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NXP Semiconductors has been a major player in the automotive electronics industry. How has the automotive electronics market in India has evolved over the last few years?

Sanjay-NXP.jpgSanjay Gupta, senior director, NXP Semiconductors, said: The Indian automotive industry transforming at a significant pace, so much so that it has emerged as the seventh largest in the world. The automotive electronics industry is set to rise to Rs.13.04 lakh crore ($240 billion) by 2020. The growing consumer demand for performance, safety and infotainment systems in the vehicles has given rise to the inflated demands.

“Today, if we look at any modern car it contain up to 100 control units (ECUs), managing everything from infotainment to mission-critical systems. Innovation especially in this segment is growing and will also be instrumental in decreasing road safety concerns. One trend which is quite dominant is product innovation, which is evolving constantly.

“Today, manufacturers use innovations like smart objects, autonomous production, and access to the cloud to support customization on a large scale and manufacture products in close to real-time. This is further accelerated by the use of NFC, IoT and will increase automation dramatically. This paves way for complex electronic systems and providing cost competitive electronic solutions is a challenge and an opportunity for Indian automotive companies.

Future of automotive electronics in India
Let us examine the future of automotive electronics industry in India.

He added that there is a lot of potential for the automotive electronics segment in India especially with the advent of concepts like IoT and Smart Cities. Consumer demand for safety, connectivity, and infotainment in the vehicle are keeping auto electronics industry on their toes.

There has been a major thrust in the safety and infotainment/interior electronics space, with safety being mandated by governments and ratified by a consortium of automotive OEMs in recent times.

Consumer demand has also fueled developments in the lighting, emergency systems, and display space in the automotive interior and exterior electronics spaces. According to ReportsnReports, global auto electronics market is to grow at a CAGR of 14.42 percent during the period 2016-2020.

The technologies that are gradually pushing vehicular electronics toward navigating and communicating with each other have already been adopted from the aviation industry. Connected vehicular technologies are significant and considered the middle ground between purely mechanical components and pure electronics.

The auto industry is ever evolving and thrives upon new technological developments for growth as newer built in features in the car are grabbing eyeballs of potential buyers. For instance, we have seen a gradual phase out of mechanical and hydraulic systems from vehicles and entry of electronic or hybrid substitutes in passenger cars and commercial vehicles segment.

Consumers are moving toward technological developments which will make their life easy and hassle free. In the age of digital connectivity, the technology inside car plays an important role. Concepts like smart cities and IoT are turning into reality, and that is the reason behind digital technology acting as a growth driver for the overall auto industry.

Innovations by NXP
What are the innovations being brought in by NXP in this space?

According to Gupta, technologies like in-car infotainment, touch to start, etc. have already taken a front seat and are driving growth of the automotive industry. Elements like digital display and park assists have become a ‘must have’ in all segments of cars today.

“We are working extensively to develop technologies and solutions in the in-car infotainment, in-vehicle networking, Automated Driver Assistance Systems (ADAS), powertrain, chassis, body and overall secure car. Today, 90 percent of auto innovation is happening via electronics. What is increasingly becoming important is security.

“The NXP R&D team is focused on enabling secure car access and are working on other security solutions. We are also focusing on other areas like the non-memory space, connected home, etc., and have solutions to cater to larger initiatives like smart cities, secure gateways, etc. Our strength in R&D and design has helped us develop innovative solutions and we are working with multiple Indian OEMs already.

“Recently, we achieved live reception of Digital Radio Mondiale (DRM) services for vehicles in India. Digital Radio Mondiale (DRM) is a service which helps to boost AM audio quality so as to provide individuals with enhanced radio quality. We designed a chipset module that is capable of handling three digital standard signals on a single platform.

“The DRM module so developed will not only help to improve radio quality over AM channels but also provide users with utilities like updates pertaining to real time traffic scenarios, news and natural disaster warnings. Car owners will also benefit from services like seamless communication between vehicles on road, remote car management, broadcast management, location based services and personalization settings.”

Contribution to smart, secure driving
Finally, how is NXP contributing toward smart and secure driving?

He said: “We are working extensively to develop technologies and solutions in the in-car infotainment, in-vehicle networking, Automated Driver Assistance Systems (ADAS), powertrain, chassis, body and overall secure car. Today 90 percent of auto innovation is happening via electronics and there is more opportunity in this segment. We are working with multiple Indian OEMs in India and abroad in this segment.

“We are the world leaders in secure connectivity solutions for embedded applications and driving innovation in the secure connected vehicle, end-to-end security and privacy, and smart connected solutions markets. With a wide range of products and solutions for the connected car segment, NXP offers a complete secure ADAS (Advance Driver Assistance System).

“We have three ADAS solutions, based on the needs of any individual, which include, auto cruise control, lane detector/ lane keeping assistance, blind spot detector and road sign recognition. Today, we are the number one suppliers of automotive electronics and a significant part of our revenue is generated from the automotive business.”

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